Five paddleboarders silhouetted on calm water at sunset

Sahl Hasheesh • Red Sea • Egypt

Discover Sahl Hasheesh from the Water.

A new way to experience the Red Sea.

Discover the freedom of stand-up paddleboarding through a thoughtfully designed coastal experience by ZAM.

Explore the Experience Discover ZAM
A paddleboarder gliding across calm turquoise water, with a palm-lined beach behind
Calm water, unhurried moments

01Introduction

A Different Perspective on the Red Sea

Some of the best moments begin when you slow down.

ZAM SUP is designed to bring a refreshing outdoor experience to Sahl Hasheesh, combining movement, balance, and the beauty of the Red Sea.

Whether you’re discovering paddleboarding for the first time or returning to an activity you already love, our vision is to make every session feel effortless, enjoyable, and memorable.

02The Experience

Find Your Balance. Feel the Freedom.

Stand-Up Paddleboarding is a water activity where participants stand on a specially designed board and move through the water using a paddle.

It offers a unique combination of outdoor activity, balance, and exploration.

  • 01

    Move

    Enjoy an active outdoor experience that engages your body.

  • 02

    Explore

    See the coastline from a completely different perspective.

  • 03

    Unwind

    Enjoy peaceful moments surrounded by the beauty of the sea.

A paddleboarder standing on a board in calm water, wearing a life jacket and holding a paddle

How it works

How it works 1 2 3 4
  1. 1
    The boardA wide, stable board designed for standing.
  2. 2
    The paddleA single-blade paddle, adjusted to your height.
  3. 3
    The stanceFeet hip-width apart, knees relaxed, eyes on the horizon.
  4. 4
    Calm waterSessions are planned for calm conditions within a defined area.

Many first-timers begin kneeling and stand once they feel comfortable.

03Why Paddleboarding?

A Global Water Experience

Stand-Up Paddleboarding is enjoyed across coastal destinations, lakes, and waterways around the world.

It has gained visibility across European and international outdoor recreation communities.

SUP only

3M+

UK adults took part in stand-up paddleboarding at least once or twice in 2022.

Watersports Participation Survey 2022 — British Marine, RNLI and partners. Fieldwork Oct 2021 – Sep 2022.

All paddlesports

7.5M+

UK adults took part in paddlesports — kayaking, canoeing and SUP combined — in 2022.

British Canoeing & RNLI, reporting the Watersports Participation Survey 2022 (published 2023).

All paddlesports

24%

of UK adults took part in paddlesports — canoeing, kayaking and paddleboarding combined — in 2025.

Watersports Participation Survey 2025 — British Marine and partners. Sample of approx. 12,000 UK adults.

All figures relate to the United Kingdom and illustrate international interest in the activity. They are not estimates for Egypt or Sahl Hasheesh.

Aerial view of a turquoise Red Sea bay with a long curved pier

04Why Sahl Hasheesh

Made for the Sahl Hasheesh Lifestyle

A Red Sea bay from above

Sahl Hasheesh is more than a destination. It is a community shaped by the sea, outdoor living, and memorable experiences.

ZAM SUP is envisioned as a natural addition to this lifestyle, offering residents and visitors another way to enjoy the coastline.

  • A coastal lifestyle

    Days that begin and end by the sea.

  • An international community

    Residents and visitors from around the world.

  • Outdoor recreation

    An open invitation to be active outdoors.

  • Memorable guest experiences

    Moments guests take home with them.

Concept visualisation of a wooden ZAM SUP beach station on the shore, with boards and paddles beside it Concept design

05Our Beach Stations

Designed to Belong

Our proposed beach stations are designed to combine functionality, simplicity, and understated elegance.

Natural materials, clean lines, and organized equipment storage will help each station blend into the surrounding beach environment.

Concept visualisation of the front of a ZAM SUP station showing the rental desk, life jackets and board rack Concept design

Each station is envisioned to include

  1. 01Premium SUP boards
  2. 02Paddles and safety equipment
  3. 03A customer welcome and rental desk
  4. 04Organized equipment storage
  5. 05Trained operations personnel
  6. 06Dedicated water safety personnel

Concept design — subject to management approval and hotel agreements.

06Locations

Your Next Experience, Closer to You

ZAM SUP is planned as a small network of beach stations at selected hotels across Sahl Hasheesh.

Locations will be announced following the necessary approvals and hotel partnerships.

Sahl Hasheesh Illustrative map — general area only. Station sites have not been determined. Red Sea Egypt Sahl Hasheesh N
Illustrative map — general area only. Station sites have not been determined.

Concept preview

Status
Location
To be announced
Hotel partner
Not yet confirmed
Opening
Following approvals
Team
4 team members (proposed)

This preview is conceptual. The station is not operational.

07Safety First

Your Experience. Our Responsibility.

Safety is central to the ZAM SUP operating concept. Each proposed beach station will be staffed by four team members.

4team members per station
2

Operations & Guest Experience

Responsible for welcoming guests, coordinating rentals, and managing daily operations.

2

Water Safety Personnel

Responsible for continuous observation, water safety supervision, and emergency response.

Defined operating zone Illustrative layout — final zones to be agreed with each hotel and the relevant authorities. Defined operating zone Beach station Operations & guests ×2 Water safety Water safety Shoreline Sea
Illustrative layout — final zones to be agreed with each hotel and the relevant authorities.
Life jackets and safety equipment arranged inside the concept ZAM station Concept design

Additional safety provisions

  • Appropriate life jackets
  • Equipment inspection
  • Pre-activity safety briefing
  • Defined operating zones
  • Weather and sea condition monitoring
  • Emergency response procedures
  • Communication and rescue equipment

The final operating model will comply with applicable regulations, required qualifications, permits, insurance, and hotel safety standards.

The team and equipment described here are planned, not yet in place.

08How It Works

Simple from the First Moment

  1. 01

    Choose Your Station

    Select your preferred ZAM location.

  2. 02

    Select Your Experience

    Choose your preferred date, duration, and number of participants.

  3. 03

    Get Ready

    Receive your equipment and safety briefing.

  4. 04

    Enjoy the Water

    Experience paddleboarding within the designated operating area.

The booking flow is a demonstration and does not confirm actual reservations.

A paddleboarder silhouetted against a deep orange sunset sky

09Booking Preview

Your Next Moment Starts Here

Explore how reserving a ZAM SUP session could work once the experience launches.

Pricing will be announced soon.

Demo mode — no reservation, payment or personal data is sent.

Duration

Your details stay in this browser window only and are cleared when you reset.

A man in a ZAM T-shirt standing on the beach, looking out to sea

10Our Community

Rooted in Sahl Hasheesh

ZAM begins with a genuine connection to Sahl Hasheesh. Founded by a resident who values the destination and its community, the project is built around a simple belief:

The best experiences should also contribute to the places that make them possible.

Our ambition is to create an activity that enhances coastal living, encourages outdoor recreation, and adds lasting value to the community.

2%

of annual net profit

11Our Commitment

Growing Together

Starting from the second year of operations, ZAM SUP intends to allocate 2% of its annual net profit to community development initiatives in Sahl Hasheesh.

Potential areas of contribution

  • Beach environment improvement
  • Environmental awareness
  • Community sports activities
  • Local quality-of-life initiatives

The allocation mechanism and definition of net profit will be agreed upon and documented before implementation.

An independent community commitment, rooted in our connection to this place.

12FAQ

Frequently Asked Questions

SUP is a water activity where you stand on a board and use a paddle to move through the water.

Beginners may participate following an appropriate safety briefing and assessment of weather and water conditions.

The proposed service includes boards, paddles, and appropriate safety equipment.

Yes. Appropriate flotation and safety equipment are part of the planned operating model.

Locations will be announced after the necessary approvals and hotel agreements are finalized.

The current booking interface is a demonstration. Live reservations will become available after launch.

Not yet. ZAM SUP is currently in the concept and approval stage.

13Contact

Let’s Connect

A new coastal experience is taking shape.

For inquiries, future partnerships, or general information, get in touch with ZAM.

Email
[email protected]
Location
Sahl Hasheesh, Red Sea, Egypt

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